Samsung Electronics is actively negotiating plans to raise DRAM prices by as much as 20% QoQ in 3Q, aiming to maximize group profits as supply shortages triggered by AI infrastructure investment spread across all product lines, according to foreign media reports. SK Hynix is also reportedly seeking a similar increase.
Samsung has taken the most aggressive approach in price hike negotiations due to its higher proportion of DRAM production, sources said. Samsung's average selling price for DRAM swelled by more than 90% QoQ in 1Q26, while prices were estimated to rise another 50% to 60% in 2Q26.
Spurred by the news, Samsung shares in South Korea closed up 8.22% at KRW309,500, while SK Hynix rallied 10.88% to KRW2.425 million. In Hong Kong, XL2CSOPHYNIX (07709.HK) closed up 6.57%, while XL2CSOPSMSN (07747.HK) also leaped 11.59%.
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AASTOCKS Financial News
Website: www.aastocks.com
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